Using Google Discover – New User Guides Available
If you’re using Google Discover help page, then you might want to read this news! The official announcement of the new update was made on July 16, 2020, and we have all the details right here, just in case if you missed it.
According to Google, guidance on article titles, engaging content, and images were all among the topics that their updated user guideline document covers. Below, we’ll talk about how you can use these tips in correlation with SEO to help your site show up and rank better with Google Discover.
About Using Google Discover
Google Discover is the content feed on Google’s mobile home page. It’s also on their web and mobile applications as well. Discover feeds are personalized by the search history of a user, their interests, locations, and other topics they follow. Using Google Discover and ranking means that your website will be easier to find, as it will be shown to more people. It puts you where you should be at the right moment for quality web traffic.
Using Google Discover and Tips On How to Take Advantage the New Update
Google is always changing their algorithms to stay ahead of the curve. Recently, Google made some significant changes to the Discover settings. These changes are reflected in their Google Discover user guide documents. Since Google has officially announced these changes, you’ll want to apply them to your content for the best possible SERP and SEO results. To help you out, we’ve broken down these document guidance updated into helpful and current Google Discover tips.
• It’s Official: You Need to Use E-A-T
Google has officially admitted that they’re using the E-A-T acronym (expertise, authoritativeness, and trustworthiness) as their main SERP qualification. This means you’ll need relevant information, dates, quality keywords, and high-quality backlinks.
Official Statement By Google:
“Our automated systems surface content in Discover from sites that have many individual pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T). Those looking to improve E-A-T can consider some of the same questions we encourage site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.”
There’s no way around it now. To get web authority, you’ll need to post quality content that has true authoritativeness and is trustworthy. Using Google Discover, the correct way!
• Create Accurate and Encapsulating Page Titles
Google now recommends adding page titles that capture the essence of the content. However, they discourage clickbait. This means you’ll want to really think out your titles and make sure that they relate to what’s on your page.
• Avoid Using Artificial Inflation
You’ll want to avoid implementing SEO tactics designed to artificially inflate your engagement. We’re talking about having misleading or exaggerated details in your preview content. This can include information that may or may not be found on your actual site or subpages.
Examples of this include false or unrelated titles, snippets, images, and so on. You know the type. We’re talking about those fake snippets that provide little or no real information. Instead. they suck people into a page that’s essentially unrelated to the user’s search. Usually, these snippets will hold back crucial details and information required to understand your content. Other times, they will be on completely different topics than the site or pages. Instead, add short answers, helpful information, real dates, and relevant keywords.
So as you can see, using Google Discover, if done right with white-hat SEO tactics, can drive tons of organic traffic to your web pages. Implement the three tips we suggested and you should be fine; just remember to keep it original, high-quality, informative, and relevant.
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