SEO Copywriting: Ways to Improve Content and Rank Higher in 2020

Have you been wondering how to increase the amount of organic traffic that your e-commerce store gets? The following SEO marketing tips can help!


Here’s the scenario: 

You’ve built an awesome e-commerce store for your business and are ready to start seeing the sales role in. You’ve been working hard to make sure that you’ve set everything up just right. Now, you’re patiently waiting for online shoppers to start checking out your products and services. Sales should start stacking up at any time now, right? However, as you patiently check for sales and web traffic on your page, you realize something has gone wrong. Sales numbers are moving at a snail’s pace and no one seems to be aware that your store even exists. You did everything right, so what in the world is going wrong? If this scenario sounds familiar at all, a lack of properly utilized SEO tactics may be to blame. 

In 2020, there are innumerable e-commerce websites out there offering a wide range of products and services. Unfortunately, not all of these stores will achieve the success that they’ve set out to find. No matter how amazing your niche driven store is, without properly utilized SEO and a steady influx of organic online traffic, success simply isn’t attainable.

The good news is that you can turn things around pretty easily! Our SEO consultation services can help to ensure that your e-commerce business achieves success and meet its goals. SEO copywriting is a form of online writing and text usage, it allows you to include keyphrases that guide visitors to your site. It can help you rank better on search engines. 

This in-depth guide contains a wide array of essential SEO marketing tips that you can start applying today to help your web store succeed. Read on to learn how you can easily increase your organic traffic and get the absolute most out of your SEO strategies.


What is Organic Traffic, and Why Does It Matter?


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We’re sure you’ve heard it before: “Location, location, location!” In the physical world, retail businesses know the importance of store location. A store’s location will have an enormous impact on how many patrons are likely to visit and shop on a given day. Sure, someone could open a store in the middle of nowhere, but then they’d have to spend money advertising to get anyone to come and visit. However, a store located smack-dab in the middle of a popular shopping plaza, on a busy main highway, with people driving past and strolling by all the time, has a huge advantage right off the bat. 

Having a good position, or ranking, on the SERPs (Search Engine Results Pages) of Google is kind of like owning a store that’s located on a popular busy street with lots of passers-by. Google is the busy street, and the higher your rank, the more likely you are to be seen by digital patrons browsing for places to make purchases or simply passing by. These digital passers-by are called “organic traffic.” Organic traffic means your page is getting clicks and visits all on its own, as a result of ranking well on a search engine like Google, Bing, or Yahoo. 

In the digital world, organic traffic gives e-commerce business owners an abundance of immediate advantages. Just like with a physical retail store, online businesses can spend money on advertising to increase their online visitor traffic. However, when you set your e-commerce business up to receive organic traffic with a great ranking on SERPs, it’s like having a retail store located at a busy pedestrian intersection. Organic traffic includes anyone who clicks on your website from a search page or a secondary source related to a search page.

Organic traffic can be a great way to increase sales, grow your business, and gain an advantageous position for your enterprise. To achieve a high ranking position on Google’s search engine platform, you’ll need to implement an e-commerce SEO strategy. SEO copywriting and digital marketing consultation services are an amazing place to start! 


Before You Begin: Make Sure You’re Set-Up For Success

To get the most out of this guide, there are a few things you’ll want to do first. Use these pointers to ensure that you’ve done everything in your power to set your e-commerce store up for success!

  • Opt for a paid plan through your preferred e-commerce platform. 

You’ve probably heard the phrase “you’ve got to spend money to make money” before. In the case of most e-commerce platforms, this rings true. If you’ve used an e-commerce platform or website builder to set up your store, there’s a good chance that you started with a free trial offer of some kind. 

Ecommerce website builders like Shopify are an amazing option for online business owners. Many of these platforms offer free trial periods of some kind to new users. While these free trial offers are great for learning the ins and outs of an unfamiliar e-commerce platform, they have some big drawbacks. The problem is that free trial programs don’t usually show your actual online traffic numbers stats. This is because, during the trial period, your e-commerce website isn’t going to be included in the result indexes of most search engines. 

To achieve SEO success with your website, you’ll want to be utilizing the services of any e-commerce platform to the fullest. To do this, we recommend opting for a paid plan of some kind. This way, you will be able to ensure that your store will be indexed on top search engines like Google. 

  • Use a custom domain name. 

When people are reviewing their search results, research indicates that they are far more likely to click a direct domain name. Domains are text addresses that can be used to redirect the IP address of a website. Domain names let visitors remember the name of your website more easily. This means that they no longer have to search for your website through other means. A good domain name can improve your web traffic and foster familiarity to improve e-commerce sales. 

Many small business owners start with subdomains. An example of a subdomain would be These subdomains are often given out with free websites and trial services. However, using a subdomain instead of a custom address can be a mistake. Instead, connect a custom domain. You can read more about how domain names work here, or if you’re using Shopify, check out how to create your custom domain here

  • Make sure your data is safe. 

Online security is no joke. Your data is precious, as is the data of your page visitors. Services like SSL can be used to encrypt data shared between your store and any of its visitors. Foremost, when you add a custom domain, a new SSL certificate is automatically created. 

Many e-commerce companies provide these encryption services automatically and free of charge. All you have to do is make sure that they are enabled. If you’re on Shopify, you can check to see if your SSL is enabled by clicking here

  • Set up Google Analytics. 

If you’re not already using Google Analytics, you should start. 

Google Analytics allows you to easily track web traffic for your store and can be an extremely useful tool to have in your arsenal. This analytics service lets you use various methods of data analysis for improving the traffic of your e-commerce business. 

Google Analytics is more of a toolbox than a single tool, as there are so many different ways to use this service to your advantage. With Google Analytics, you can easily understand how your marketing strategies are influencing your business performance. You can also access unique insights, and connect these insights for better e-commerce results. Plus, it’s a completely free service. To start using Google Analytics for free, simply follow this link

  • Take Advantage of GSC software. 

Another thing you’ll want to do if you aren’t already is to submit your sitemap to GSC. GSC stands for Google Search Console. 

This is another free service offered by Google that helps you keep an eye on your website’s performance. It also lets you troubleshoot issues and maintain your site’s presence on Google search results. 

While you don’t have to sign up for GSC to be included on Google’s search pages, GSC can help you understand what improvements you can make to ensure that you’re higher ranking within the results people search. This will be helpful as you start implementing SEO tactics later on. To learn all about GSC and how to use it, follow this link


Increasing Traffic on Your Site: How to Improve Your Content and Rank Higher in 2020


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Now that you’ve done everything you can to set yourself up for SEO success, we can start going over how to improve your content and website rank on Goggle. Google ranking algorithms rank sites in a specific order as they appear online through the use of search engines. The goal here is to get more organic traffic flowing to your website to improve your e-commerce business grow through improving your search engine ranking and SEO tactics. 

Remember, one size fits all isn’t always the best option for every e-commerce store. Many of these tips can be applied in various ways. They might not all be ideal for your specific situation. As you read on, choose the tips and strategies provided that you feel will work best for your unique e-commerce business. You can also consult our team for more information on which specific strategies will be most beneficial to your situation. With that out of the way, let’s get going! 

 Build a Site That is Structured Coherently

Creating a good site structure is key for helping your users easily navigate your page and its content. However, you may be interested to know that your site structure will also have an impact on how search engines navigate and use their algorithms to understand your pages. Better site structure means a higher rank on any SERP. 

Let’s say that you have an online store that sells clothing. One category of your store might be ‘shirts.” Under the “shirts” category, you could list T-shirts, blouses, button-down shirts, etc. Then, under this, you’d want to have even more categories like brands and colors. Perhaps you want to organize your clothes by brand? Well, you’d start with the clothing brand, then a category for clothing type, and then various sub-categories. That’s essentially how site structure works. 

• Implement Keyword Research

Another great way to improve your organic traffic and optimize any SEO tactics, you must implement keyword research. Indeed, it can be instrumental to your SERP ranking and any SEO marketing. 

The good news is you can conduct keyword research in various ways. Using an SEO consulting service can help you quickly and efficiently target keywords that are trending and relevant to your website. You can also search Google for words or phrases that have to do with your business. Sometimes, it’s obvious which keywords are popping up most frequently on SERPs. Other times, this process can be more complex. 

• Use Keywords, Keyphrases, and Power Words

Once you have conducted research to identify which keywords are most relevant to your business, implement them. As you implement your target words, keywords, keyphrases, and power phrases, keep in mind your content relevancy. You want to find that perfect balance between implementing keywords for SEO in a way that makes you show up on SERPs without going overboard and making your page spammy and hard to navigate. 

• Optimize Headings, Meta Descriptions, Titles, URLs, Etc.

Creating SEO titles, meta descriptions, and SEO friendly headings is another great way to increase organic traffic and SERP ranking. You can start the process by using title tags, URLs, and SEO content in your product category pages. 

 A few tips to keep in mind when doing this: 

  • Create unique written titles and meta descriptions for every page
  • Add in targeted keywords appropriately
  • Follow character recommendations to avoid truncation
  • Create content that is “click-worthy”
  • Be descriptive and concise

• Create High-Quality Written Content and Product Descriptions

The content of your pages is also very important. When you’re trying to increase organic traffic and draw in visitors, you have to have something that will keep them coming back. There are numerous ways to do this through the content and quality of information on your page. 

When creating content for your pages, consider the following questions:

  • How did this visitor get navigated to my page?
  • What are my page visitors interested in? 
  • What makes people interested in my store, specifically?
  • How can I make my page memorable to shoppers? 

• Be Aware of Your Page Loading Speed

Page speed is another big factor that Google takes into account when ranking pages. It’s important to take the time to make sure your page is loading quickly. You can do this by utilizing the website speed optimization services offered by SEO PRO Consulting. 

Besides, you can select page themes from whatever e-commerce site builder you’re using. Not to mention, compressing images can also be helpful. Finally, try to only install the applications that you need, overloading your pages with apps that aren’t doing much good can slow it down. 

• Use Alt Text to Optimize Your Images

Google’s online search bar is used by millions of people every hour. Their images search is used almost as frequently. With this knowledge, you can start using images for your page that take advantage of Google Image Search to increase your SEO and SERP ranking. 

To get organic traffic from your images, you’ll want to use something called alternative text. Otherwise known as Alt text, this is a way to use computer vision algorithms to tag your images and categorize them by subject matter. 

• Make Sure You’re Optimized for Mobile 

It’s also important to make sure that your e-commerce website is optimized for mobile use. Research shows that in 2020, people tend to make purchases from their mobile devices rather than from their computers. This is likely because today’s smartphones and tablets automatically store credit card and debit card information for quick and easy payment access. If you’re using Shopify or an e-commerce website platform that’s similar, there’s a good chance that you’re already mobile-friendly. However, if your website isn’t optimized for mobile, there’s a significant chance that your SERP training will be negatively impacted. 

• Utilize Blog Posts

Blogs account for almost 80% of the total estimated search traffic on Google’s SERPs. Blogging is useful for multiple reasons. When you use blogging to target the proper keywords, you can market your products within blog posts without diluting their content. In addition to this, blogging allows you to persuade potential customers into considering a new product category. 

Putting it All Together to Optimize Organic Traffic


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In conclusion, utilizing smart SEO copywriting strategies can help your business improve its organic traffic and SERP rank efficiently and profitably. Your business is unique, and as such, must be SEO and SERP optimized in ways that will work well with your goals, business ethics, and marketing campaigns. We are here to help! Hopefully, this guide has given you some new insights on ways that you can improve your SEO and grow your business in a direction that works! 

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