Utilize SEO Content to Help Grow Your Business in 2020!
What is SEO? How does SEO work? Can I use SEO to help my business? We’ll answer all of these questions and more in this comprehensive SEO guidebook.
Are you unfamiliar with the term SEO? If so, you’re not alone. In today’s ever-changing world of technological advancements, there are a whole lot of new terms out there that many individuals are still unfamiliar with.
With that being said, if you’re looking for ways to improve your business in 2020, ‘SEO’ is one term that you’ll most definitely want to learn. This is especially relevant if you have an eCommerce business or website of any kind.
SEO stands for Search Engine Optimization. Believe it or not, developing SEO content is a very common online business tactic. It’s used by millions of businesses and eCommerce website owners every day!
Now, we understand that topics like Search Engine Optimization can feel a little overwhelming; however, we’re going to break down step-by-step.
By the end of this article, you’ll understand SEO good enough to be able to implement it right away! If not, then feel free to hit us up with your questions, we’d love to hear from you!
SEO Content Can Help Your Business Grow
If you want to see your business grow & succeed, then SEO can definitely take your services to the next level. But no worries, understanding the process of SEO and how you can take advantage of it, isn’t as difficult as it may seem!
In this guide, we will go over exactly what SEO content means, how it works, and how you can start using SEO to help your enterprise grow and profit in 2020. Once you wrap your head around a few key SEO terms and tactics, you might just be able to start using SEO to help improve your online activity today. With that in mind, let’s get started!
Understanding The Key Fundamentals Of SEO Content
Before you can learn how to use SEO, you’ll probably want to understand what SEO is exactly.
In simpler terms, Search Engine Optimization (SEO) is defined as the process of increasing website user traffic both in quantity and overall quality by optimizing your content.
As a result, your website’s visibility online will improve drastically; thus generating more traffic, leads, sales, and of course, revenue!
To simplify things even further, properly utilizing SEO content can make your webpage show up on page one search results.
Key Benefits of SEO Optimized Content:
- Rank higher on search engine results
- Reach new audiences & expand your reach
- Grow your business to new heights
- Generate more sales & revenue
- Establish your presence online & off
Here’s an example:
Let’s say a woman (we’ll call her Michaela) decides she wants to go online and order a purple nylon leash for her Golden Retriever.
It just so happens that you sell purple nylon leashes for large dogs on your website.
This is great news!
Michaela just became a prospective client. Or did she?
Perhaps your website says something like “We sell canine leashes for large pooches!” The problem is, Michaela, is now on Google typing in “I want to buy a sturdy purple leash for my Golden Retriever.” None of those words are on your page.
Now, even though your website sells EXACTLY what Michaela wants, it isn’t even on her radar. Unfortunately, this is the end result when you choose to ignore SEO nowadays.
Essentially, with SEO content you’re trying to bridge the gap between your website, a search engine, and a customer. If you sell dog leashes, you want the search engine (most likely Google) to show your leashes to the people who want to buy them.
So what’s the solution, you may wonder? Well, in brief, we’d say adding highly-targeted keywords to your website is a great starting point.
Here’s another example:
Tom decides he wants to order his dad a funny coffee cup for Father’s Day. Tom pulls up his Google search bar, and types in “hilarious mug for dad gift.”
You sell novelty items, including mugs with funny sayings on them. On your website, you have a paragraph of content describing the coffee cups you sell.
Your product descriptions read something like this:
“Order this hilarious coffee mug as the perfect Father’s Day gift! We have funny mugs for dads and other great gift ideas! Check out our funny coffee cups, humorous gifts, and novelty items.”
As you can see, you have hit on every keyword and more!
Since you have all these great links and keywords on your page, Tom is far likely to come across your website as he searches Google.
Maybe you also have some links to websites like Amazon.com, Facebook, and similar high-traffic websites. If Tom uses these websites to shop, Google’s algorithms will key in on that as well.
You just gained a customer and sold merchandise all by ensuring that the website you’re already using is more likely to get tagged by Google. That’s an example of good SEO content. Pretty cool, right?
Now, let’s take a look back to explore how we got to this point.
The History of SEO
In the mid-1990s, website designers began using SEO as a way to catalog and track website traffic. In the early days of the world wide web, webmasters simply would submit the web address of any page or URL. They used specific programs to index information for further examination.
Over time, website owners realized how valuable data and high-ranking website index information was. This is where SEO was born. While we can’t be sure, it’s assumed that the first search engine optimizers were used in 1997. This is when keywords began to be used to make websites “pop up” in people’s search results.
Early search engines used keywords and meta tags to provide a guide for a website’s content. By relying on keyword density, early search engines like Ask Jeeves made it easier for individuals to find exactly what they were looking for online. Businesses quickly caught on, and the rest is history. (Actually, it was a lot more complex than that, but you get the gist.)
A Quick Explanation of SEO Today
In 2020, SEO makes website content more easily visible by working with the pre-existing algorithms within commonly used search engines. Search engines are generally browsers like Google, Bing, Safari, Opera, etc.
In many cases, SEO is optimized to increase the visibility of a business’s content. This may be a web page, eCommerce store, blog article, product descriptions, or any other written online SEO content.
As you can see, SEO tweaks web content so that it can easily be found by someone searching for it online via a search engine. Without SEO, webpage content may get buried under pages and pages of similar internet content.
To summarize, when web content is SEO friendly, it’ll contain web links, key phrases, or words that help it to show up as a top result when someone (like a potential customer for your business) is searching for something in a browser.
All in all, if you want your business or eCommerce page to show up online, you’re going to want to use SEO in one way or another. This is especially true for businesses that constantly update product descriptions, page information, or blogs.
How Does SEO Content Work?
To understand how SEO works in today’s world, you’ll first have to understand what kinds of SEO there are and how each type works.
There are essentially two different kinds of SEO: Onsite SEO and Offsite SEO.
There are also different ways to carry out SEO: White-hat SEO and black-hat SEO.
This hat terminology has to do with the SEO methods you use and whether or not they’ll help or hurt your business.
Generally speaking, black-hat SEO is bad and not an accepted practice. In fact, search engines regard black-hat SEO as a violation and can blacklist your website.
So yeah, we’d recommend staying far away from black-hat SEO.
With that said, let’s now examine the difference between Onsite and Offsite.
Onsite SEO Content
Onsite SEO has to do with what your business says about itself. It references what you are selling on your website and what subjects your website covers.
Onsite SEO Features:
- The content that you have on your page
- Keywords that are relevant to your company, service or products
- Internally controlled by you or a service such as SEO PRO Consulting
- Hinges on your personal business content
Offsite SEO Content:
This kind of SEO is what others say about your website. For instance, if a commonly referenced source like the Washington Post or Buzzfeed references your website on one of its pages, the algorithms designed by Google or other search engines will give you the credit.
This credit automatically makes your web page increase in hits, rise in popularity, and the ranks! Backlinks to your website are half of SEO, you NEED them.
Offsite SEO Content Features:
- What businesses are saying about you
- Sends hits to your page
- More traffic, leads, sales, customers, & revenue
This is why it’s so important to provide high-quality information on your web pages. This content significantly counts toward your “popularity” within a search engine.
Similarly, having the right keywords and meta filters on your page can, and will, increase your total page hits.
Now, let’s go over the difference between the two main SEO tactics. These are black-hat SEO and white-hat SEO.
Black Hat SEO is for those who want to make a quick flip, though this method isn’t all that sustainable in the long-term. Not to mention, search engines can ban your website if caught practicing. However, it’s all about flipping a quick buck for some, as some are willing to take the risk knowing the outcome once caught.
Alternatively, White Hat SEO focuses on the long-term. Plus, search engines love white-hat SEO content, meaning fewer problems and headaches, as you’ll see down below.
Understanding Black-Hat SEO Content
Black-hat SEO content is a tactic used to optimize content for a search engine, and only for a search engine.
Literally, it is for the search engine itself, not for the people using it. It’s a way to trick the system robots into making your page show up online quickly.
This is done by including tons of keywords over and over again, referred to as “keyword stuffing.”
In some cases, keywords are even hidden in the source code of a webpage!
This can lead to all kinds of glitches and trouble for web designers, which is another reason why it’s so frowned upon.
So, while some may say black-hat SEO is SEO content made easy, it’s in fact SEO made sketchy.
While tricking the search engine into displaying your page with black-hat SEO may sound like a great idea, it’s really not.
It’s called a black-hat tactic because it’s a reference to the old western movies where the “bad guy” wears a black hat.
Not only are black-hat tactics generally frowned upon, but they’re also not a great long-term business strategy either.
Sites that utilize the black-hat SEO tactics tend to have sub-par content on their web pages.
This content is spammy, grammatically incorrect, and generally annoying, even unintelligible.
In addition to this, black-hat SEO can get your website banned on various platforms, as we mentioned above.
This is a “get rich quick” scheme that isn’t smart or sustainable, we don’t recommend it, respect it, or practice it. and neither should you!
Black-hat SEO Content:
- Duplicate content
- Cloaks or re-directs users to other websites without their consent
- Links from non-relevant websites
- Bad internet etiquette
- Makes pages hard to read and slow
- Can lead to source code errors
- Comes off as “spammy”
- May get your website banned
- Is against many popular platform community standards
- Not sustainable in the long-run
- Should be avoided in 99.9% of scenarios
White-Hat SEO Content
White-hat SEO is a much better option, that’s for sure! Indeed, white-hat SEO lets you build a sustainable and reliable online business platform.
It’s a great option for readable and intelligible SEO content that your customers and web page users will enjoy.
White-hat SEO focuses on an audience of real individuals. It’s the process of including keywords that flow well with your content as well as website links that are helpful and relevant to any topics you’re discussing.
Essentially, white-hat SEO offers your customers and visitors the best possible content while making the information easy and accessible.
It also adheres to the standards and guidelines that most web platforms demand, especially Google!
So as you can see, in the long-term, white-hat SEO content is the way to go!
White-Hat SEO Contnet:
- Is acceptable on all platforms
- Makes content relevant
- Includes helpful links to increase website hits
- Includes optimized images and sources
- Improves readability, grammar, and user ratings
- HTML compliant
- Offers unique and helpful information
- The best way to utilize SEO content
What About Grey-Hat SEO Content?
While it’s nice to put things in black and white, life isn’t always that simple.
On that note, we do have to mention, there is definitely such a thing as grey-hat SEO content.
This is that fine line between relevant, helpful SEO content and tons of keywords and links that make things actually show up on a search engine.
Pretty annoying, right? Indeed, we couldn’t agree more! Nonetheless, it exists.
Grey-hat SEO involves using keyword manipulation to make sure your webpage shows up on a search engine.
Unfortunately, keyword algorithms aren’t always on-point. In fact, in many cases, they’re contradictive.
You may unintentionally end up using grey-hat SEO at times. The thing is, while you may accidentally add a keyword too many times or a link that’s a bit irrelevant, grey-hat is rarely a blatant rule-breaking method.
However, black-hat is always intentional and usually obvious.
Here’s an example of grey-hat SEO content:
“Google states that guest blogging is discouraged. Guest blogging involves having guests blog about your page to build links. However, if you’re trying to build your brand, guest blogging is actually encouraged, as it ensures that high-quality web traffic finds its way back to your website.”
Do you see the problem? The guidelines aren’t all that clear, and following them all to the letter is essentially impossible. For that reason, on the topic of grey-hat SEO, we recommend using common sense and discretion.
Luckily, there are services out there, like SEO PRO Consulting, who provide real SEO optimized content and links so that you don’t have to mess with the stress!
SEO Guidebook: Breaking Things Down in Layman’s Terms
Hopefully, you now understand what SEO is, how it’s used, and why it’s so important to building viable website traffic.
Now, you can check out this quick guide! We’ll simplify things a bit so that you can start applying SEO tactics on your website right away, starting today!
We’ll also go over some of the most frequently asked SEO questions as well. Plus, we’ll provide you with a few tactics that you may want to start implementing on your own, starting ASAP.
Does Google Change Algorithms Frequently?
Yes, and it’s important to follow these algorithms and understand why they’re in place.
If you want to use SEO to ensure that you’re an option when people use Google to search for something related to your business, then you’ll want to understand Google’s algorithms thoroughly.
Google usually updates its algorithms on an annual basis. This has been done historically in an attempt to remove marketers who have outsmarted the current algorithms with spam content or other black-hat techniques.
The last Google algorithm (core update) was conducted in April 2020, and it really shook the game up, you should definitely read more about it when you get a chance.
How does SEO Work With Keyword Research?
Keyword research is one of the most important steps to take when implementing SEO content.
Keyword research is the process of using current market data to choose keywords that are relevant to your content. These words are usually “trending” in a sense.
Keywords are ranked based on how many times they are used by people browsing the internet.
The higher that a keyword ranks, the more likely that keyword is to be used by an individual in real life.
So, when you’re using keywords for your website, choose relevant keywords that are being searched for in 2020.
For example, do you think the keyword canine or dog is used more in today’s language?
The answer is pretty obvious: Dog is used more than canine. People are more likely to say “my dog needs a leash,” than “my canine needs a leash.”
In this case, focus more on the word dog than canine. However, you can create a blog article about leashes for canines as well, why not get ‘em all, right?
Just don’t focus on irrelevant keywords more than popular ones, common sense, wouldn’t you agree?
To take things up a notch, keyphrases are also used to increase SEO. For instance, the phrase “strong dog leash for walks” is likely ranked higher in a keyword phraseology search than something like “rope for my canine companion’s neck.”
It’s all in the phrasing, so keep that in mind.
How to Increase On-Site and Off-Site SEO Content Optimization?
You can increase On-site SEO content by making sure that your webpage is relevant to your targeted keywords.
You can increase off-site SEO content by ensuring that all of your backlinks take users to a site that has high domain authority.
SEO Content Made Easy: Here’s How You Can Make SEO Work for You
You’ve come a long way from where we started, so let us just say, great job and thank you for following along!
Here are a few final tips to get you started creating your own highly-targeted SEO content.
What Should You Do?
We recommend first embarking on a targeted marketing campaign and searching which keywords are most relevant for your business or website in 2020.
SEO PRO Consulting can also provide you with a list of keywords, up to 500. Just shoot a message with your needs and someone will contact you back the same day with an offer you can’t refuse!
However, if you want to be frugal and DIY, then a quick Google search can help you accomplish this. As you search, you can see which results pop up first, based on their link relevance and keyword content.
Next, you’ll want to choose keywords and web links that are relevant to your business. Then, you can implement those keywords and links on your eCommerce website, business page, or on whatever platform you’re trying to bring web traffic to. Pretty smooth, right?
Remember, white-hat SEO content is best. Grey-hat is sometimes unavoidable, just don’t be too hard on yourself, but stay focused and on-point as well.
What You Should Avoid?
We recommend avoiding any kind of black-hat SEO. This kind of search engine manipulation will only cause you pain in the long-run.
It’s also important to remember not to get trigger-happy with your keywords. Don’t be overly aggressive with SEO words or links. Also, avoid violating Google’s community standards, as this can get you banned for life!
Wrapping Things Up
Overall, SEO content marketing and keyword targeting aren’t all that difficult. In fact, there’s a good chance that you’re already implementing SEO without even knowing it.
Still, it never hurts to research the content, links, and language you’re using on your business website, ensuring that it’s all working to help you, not harm you!
Choosing content that’s trendy, relevant, and SEO-friendly can significantly increase your website traffic.
We hope that this guide has been helpful, and wish you luck in your online business endeavors in 2020 and beyond!
Please feel free to contact the Pros at SEO PRO Consulting if you have any questions. Or, you can just leave us a message below in the comments and we’ll respond there.
Either way, if you have questions, then just remember, we have answeres.
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