Google Algorithm Updates: What Changes, What Stays, and How to Optimize Your Content
Understanding Google’s algorithm updates can help you optimize your content, anticipate the needs of your target audience, and drive smart traffic. This way, you can stay at the top of your game and strategize your SEO to meet the needs of your audience.
If you’re bringing traffic to your site using SEO (search engine optimization), you’re likely already all too familiar with Google algorithm updates. These updates help to prevent the search engine result pages (SERPs) from being flooded with black-hat SEO and spammy content. While having to constantly update your content may seem challenging, you can actually use these updates to your benefit. Below, we’ll go over a few tips on how!
Going Above and Beyond With Your Content
Producing quality content, following SEO guidelines, and reading Google’s search engine guidance documents isn’t always enough to help you rank on the top pages. It’s like trying to hit a high bar that’s always moving around. To top the SERPs and hold your rank, you’ll have to be flexible. This is only achievable if you’re armed with the right knowledge and stay updated with your SEO tactics. Building a Google algorithm update resistant SEO strategy will help.
• First, Anticipate What Your Audience Will Need and Want
The first step toward better ranking with any update involves delivering better content that targets your market audience directly. You’ve got to find out what your audience is going to search before they themselves know it. At that point, you’ll find yourself on the right side of any Google algorithm updates!
This is a great way to ensure that Google will send users your way. It also allows you to better engage with your users and increase your smart traffic over time. Staying current is great, capturing the future is better. It’s always a great idea to plan ahead, that way when Google drops its updates you’ll be ready and prepared to adjust and update as well.
To always stay ahead of the curve, updating content and making routine adjustments should always be a part of the game-plan, especially since we already know Google can and will drop a new update sometime in the near future, as usual, and as expected.
• Keep Pace With Google Algorithm Updates While Staying Balanced
It’s also important to understand what Google algorithm updates to expect and how to prepare for them. You’ve got to be able to do this without sacrificing the quality of your page design, content, and the connection with your audience.
Adding new or updated content and backlinking to what you’ve already published is helpful. If your pages contain content that’ll likely make you rank lower, adjusting it should be easy. Don’t remove things if you don’t have to. You’ve got to strike the ideal balance between quality and SEO optimization.
• Understand Your Audience
You’ve got to be able to immediately address the needs of your users. This means it’s less about the quantity of your content, and more about its quality and ability to serve the user. Knowing your audience and gearing your marketing toward what they need is key.
The length of your content doesn’t really matter. It’s a lot more about how targeted your content is and whether it accurately addresses a need. So, if you’re tackling subjects that are complex, then providing in-depth content and backlinking will work. If you’re working on growing your audience, focus on the quality of smaller targeted articles; constantly expanding your content and availability. Update your content often, this is how you prepare for all Google algorithm updates, surely they will come.
• Offer Targeted Content to Your Users
Create and put out the best content for your target audience. This will mean creating content that is geared toward your existing audience. Know their search queries and answer the questions that they’re asking in-depth.
You don’t have to try and reach everyone. You just need to build an impressive experience and target a specific group. This is what’ll ultimately lead to higher revenues and better SERP ranks. Writing directly to your users/ readers/ customers will help you rank better and hold your position, regardless of Google algorithm updates and change. This is how you get ahead and stay ahead.
Until the next update, stay tuned.
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