How to Jump-Start A Successful Link Building Campaign In 2020

Expand Your Marketing Campaign and Increase Organic Traffic with Effective Backlinks!


A well-executed link building campaign can help you increase organic traffic and rank higher on search engine pages! This guide will walk you through how to start a smart link building campaign for your e-commerce business.


You’ve probably seen them before, the colorful links on websites that send you to another page. These are the links that redirect you all over the internet. So how do you get backlinks like this to take people to your website? That’s what we are here to talk about. 

Hyperlink marketing is a process that uses backlinks to improve a website’s search engine optimization (SEO) and search engine result page (SERP) ranking. This ultimately will lead to more visitors, potential customers, and organic online traffic. 

While the concept of hyperlinking may sound a bit complex at first, we assure you it isn’t as hard as you might think. In this comprehensive guide, we’ll go over how you can easily begin adding hyperlinks (backlinks) to your e-commerce store, business website, or any other page that you have published on the internet. When properly executed, a link building campaign can be an effective and profitable marketing strategy for essentially any online enterprise. Let’s get started! 


In This Guide, We Will Go Over…

  • An Explanation of Hyperlinking and Link Building
  • What a Link Building Campaign Does
  • The Basics of Link Building and Why it Matters
  • How Hyperlinking Impacts Your Search Engine Optimization
  • Page Ranking and Link Quality
  • When Links Don’t Count
  • How to Successfully Start a Link Building Campaign for Your Business
  • Final Thoughts and Considerations


An Explanation of Backlinks and Link Building


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In today’s world of constant technological advancements, link building is a skill that you should probably take the time to learn and master. This is especially true if you’re operating any kind of online business or planning to embark on an e-commerce endeavor. 

Hyperlinking is everywhere on the internet. The SEO realm prioritizes linking and relative content collaboration in its criteria for page ranking. Understanding and implementing an effective linking campaign can prove critical to the success of any online operation. To put it succinctly, linking is here to stay, and for websites to thrive, they need to know how to build links correctly. 

In this guide, we are going to help point you in the right direction as you add links in with your web content. In that spirit, we’ll now go over what hyperlinking is, how to build backlinks and other useful insights. 

First, let’s take a look at a few terms that you’ll come across as you create backlinks and HTML text. To help you out as you navigate the world of hyperlinking, here are a few terms that you’re likely to come across. In fact, you’ll see terms like this all over the internet, as well as in this article. Even if you’re a link master, we bet you didn’t know precisely what some of these acronyms stood for!


Glossary of Abbreviated Terms and Acronyms:

Web – Website

SERP – Search Engine Result Page

SEO – Search Engine Optimized

Site – Website

Backlink – Hyperlink

URL – Uniform Resource Location

HTML – Hypertext Markup Language

LPO – Landing Page Optimization

PR – Page Rank

SEM – Search Engine Marketing

ROI – Return On Investment

PPC – Pay Per Click or Pay-Per-Call

CTR – Click Through Rate

CAPTCHA – Completely Automated Public Turing Test to Tell Computers and Humans Apart. (Okay, we’ll admit it, we put that last one in for fun.)

It’s a good idea to have an in-depth understanding of these abbreviations, what they mean, and how they may apply to your link building campaign efforts. 


What a Link Building Campaign Does


A link building campaign involves actively adding backlinks on your website to achieve some kind of marketing objective. Usually, this objective will be to improve website traffic in both quality and quantity. In this way, backlinks can be used to ultimately increase product and or service sales. Link building applies assets that belong to a website to acquire linking capability. These assets can include anything including news, images, services, products, blog posts, and Copywrite material. 

In addition to that, a link building campaign can have multiple components. In some cases, these components are critical to marketing success. In other cases, components may be helpful, though not highly critical to the campaign as a whole. A lot depends on what you have available in terms of assets and resources. 


The Basics of Link Building and Why it Matters


To understand why link building is important, you’ll need to first understand some of the basics of how links are built and the ways they are interpreted by search engines. 

Beginning Link Tag – “a”

The start of a link tag is called an anchor tag and starts with an “a” character. This is what opens the link. This “a” is what helps search engines start reading the link in question. 

Referral Location – “href”

The “href” part of a link stands for “hyperlink referral.” The text inside of the following quotation marks will then show what the URL is that the link is pointing to. This will not always be a web page. In some cases, it will be the address of an image, file, or other kinds of content. In addition to this, on some occasions, you’ll see something besides a URL. This will be preceded by a # sign. This signifies a local link. Local links take you to a section of the webpage that you’re already on. This is great for e-commerce stores with sections about different products all on one large domain page. 

Link Text 

This will be the rest of the visible text in a link. It’s the bit of information that is highlighted and changes color once the backlink is processed, or, the clickable part of the link. 

Tag Closure

 This is what signals the end of the link. 

Proper link building is a very important part of any link marketing campaign to increase organic traffic. After all, your backlinks won’t do you much good if they don’t work correctly. In fact, we’re correctly using backlinks in this very article, so you can see how they work first-hand. You can learn more about how link building works and how to build links correctly by reading this useful HTML classroom guide on link structure and HTML. By the way, you know that colored text that you just read? It uses linking that follows the process we just explained. Pretty cool, right? 


How Backlinks Impacts Your Search Engine Optimization


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Knowing how links work in correlation with search engines like Google, Bing, and Safari, is key. There are two main ways that backlinks are read and applied by search engines. 

  1. Backlinksinks are used for discovering new webpages
  2. Backlinks can be used by search engines to determine how a page ought to be ranked on SERPs.

As soon as search engines crawl a page on the internet, they can quickly extract the content available on each page and add it to their company’s indexes. They use these indexes to determine whether or not a page is of good quality or not. This is done through the use of algorithms. The algorithm that each search engine uses will vary based on which company owns the search engine in question. 

Google is the most widely used search engine today, nonetheless, there are many other and they all perform page ranking algorithms. However, no matter which search engine you’re trying to optimize your backlinks for, link quality matters. So, you can be certain that the quality of the backlinks and page content you create will have an enormous impact on how each page will rank within the search engine’s page results (SERPs). 


Basing Links off of Google’s Page Ranking Criteria is an Easy Shortcut

As a rule (at least for now), whatever algorithms Google is using will represent the “way things are” in page ranking. So, adhering to their criteria is the easiest way to ensure that your page ranking will be high across all other search engine platforms. 

Page Content and Linked Content

As the algorithms of a search engine process the content of a page and its backlinks, they look at pretty much everything. The content of a page, the number of links that point to that page from other sources, and the overall quality of those links and pages, including website speed. So, when you use a link, it’s smart to choose high-quality backlinks from popular sources. 

In other words, linking to spammy sub-par websites can cause you to rank lower on SERPs. A backlink can be viewed as a sort of a vote of confidence by a page ranking algorithm. Linking to quality sites like the Smithsonian, Wikipedia, or Amazon can help improve SERP ranking. 


Page Ranking and Link Quality


Using backlinks as a page ranking factor made it possible for Google to dominate the search engine category in the late 1990s. PageRank was invented by Larry Page, one of Google’s early founders. PageRank measures the quality of a webpage based on how many links point to it from other sources, among other factors. This was factored into a larger algorithm that helped to determine the overall quality of a page accurately. 

The thing is, when a website links one of their pages to another page, they’re effectively saying that the other page is of good overall quality. They’re doing the job of the search engine ranking software. This effectively makes the whole process simpler. Just like you wouldn’t send a business partner to a bad e-commerce store, you wouldn’t add a link to your page that was sub-par. 

The problem was that SEO hackers quickly figured out that you can easily manipulate this system to target specific keywords. Google had to start digging through sites that actively practiced this “Black Hat” SEO tactic. To solve this issue, Google started regularly updating their search engine algorithms. This was done to help filter out websites that didn’t earn their rank.

Soon, Google started penalizing websites that used SEO techniques of this nature, which is another reason why it’s smart to build high-quality backlinks properly. You’ll also want to regularly check out Google’s guidelines so that you can avoid any linking techniques that don’t conform to their standards. Or you can contact us at SEO PRO Consulting if you have any questions, we’ve been in the business for over two decades, so we’re pretty up-to-date on things! 


High Quality Links Will Improve Your Page Rank

It’s a general rule that high-quality backlinks that are structured properly will help improve the SERP rank of your website and its web pages. Higher ranking pages automatically receive more organic traffic. Google’s focus on quality has been steadily increasing. This is in part due to the exponential growth of the world wide web. So, keep your quality consistent with your competitors, and you’ll rank where you want to. Cheat the system and take outdated shortcuts, and you’ll likely end up with countless issues, you could even have your site removed from certain search engines! 


When Links Don’t Count


It’s important to mention that there are some scenarios where links won’t impact your SERP rank at all. An attribute that can be applied to backlinks called the “no follow” tag will prevent Google’s page crawlers from examining a link. 

There are many reasons that websites use the “no follow” attribute. Sometimes, a website owner needs to add a link to a page that isn’t meant to be a high-quality resource. Other times, the site may not have total control over the links added to its pages, so they don’t want Google to think they’re confidently supporting links on their page that they don’t support in terms of SERP optimization. Some examples of where this may happen to include: 

  • Forum posts with comments
  • Blog posts
  • Wiki pages
  • Guest comments

Users can easily add links to pages like this, and in many cases, user comments are encouraged. So, all you have to do to avoid this counting against you with Page Rank is to apply the no-follow attribute to these page sections. 

There are a few other useful applications of the no-follow attribute. However, for the sake of moving along in this guide, we’ll let you read all about no-follow backlinks at your discretion. 


How to Successfully Start a Link Building Campaign for Your Business


Now that you understand how link building works, how to build backlinks, and how they impact SEO, we can get into building your very own awesome page links! Are you ready? Good, let’s do it then! 

 To start your link building campaign, you must:

  1. Create content 
  2. Find your angle
  3. Conduct outreach
  4. Do a follow up on your traffic numbers
  5. Adjust your strategy accordingly

After you got your game plan set and in motion, you should soon see an increase in organic traffic from visitors! Once that starts happening, here are a few things you’ll want to keep in mind. Ask yourself these questions: 

Who are my link targets?

First, you’ll need to think about who you’re targeting with your links. Do you want to offer high-quality backlinks to other pages, or would you rather other websites be linking to you? You want to get in touch with an audience that’s interested in the content of your page. Think of how you can use your links to do this. The goal is to increase page engagement. Who is interested in your content enough to link to it?

What hooks can I use for my links?

Your hooks are bits of strategy that will help you engage with the audience you’re trying to target and then engage with. Hooks can be funny, news-related, controversial, or take users to more detailed content. Essentially, you want to add in hooks that will give people a reason to link to your page. 

Finding link targets and followers isn’t as hard as you may think. To identify targets for your newly contrived link building campaign, you can start looking into blogs that are written on subjects that your business/ website deals with. For example, do you sell clothes for infants? New parent blogs are a great place to start. Do you sell footwear for athletic activity? Check out fitness and health blogs. These blogs are often pretty easy to search for on Twitter. There are also sites with various subcategories like Tumblr and Reddit. 

Remember to choose targets that are likely to link to you, have high domain metrics, and have a decent following on social media. When reaching out to other websites to work with on a linking campaign, it’s smart to conduct an in-depth market research first. An SEO market research company like SEO PRO Consulting can be very helpful in developing a successful link building campaign, which is a route that can pay for itself, plus save you a ton of time!  


Final Thoughts and Considerations


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There you have it, now you know how to build backlinks, why they’re important, and where to start. Remember, when it comes to launching a successful link building campaign, an SEO consultation service can be extremely helpful. 

Otherwise, we recommend doing your due diligence and conducting market research on your own after identifying who you want to target with your campaign. Know which hooks you want to use, and be ready to work with other websites to improve organic traffic and SEO functionality. 

All in all, SEO services may seem a little pricy at first; however, they know how to get your web pages ranking at the top! In other words, the service pays for itself, so don’t let the numbers frighten you! Also, cheap services usually lead to nowhere. So whatever you do, don’t fall for the bait, if it seems to good to be true, then, by all means, it probably is, unfortunately.

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