Increase Your Website Traffic With This Quick, Easy Trick
An In-Depth Guide on Mastering Power Words and Contriving Catchy Headlines and Titles That Draw In Your Audience
Have you ever wanted to increase the number of visitors to your page but don’t know where to begin? If so, then you’ve come to the right place, as we’re about to teach you the influence of Power Words!
Essentially, every business/ website owner has felt the frustration of watching their website traffic slow down or even become stagnate. Nothing feels worse, especially if you’ve spent countless hours and dollars in research and development.
Not to mention, all of the time and energy that goes into tweaking, adjusting, updating, and marketing! Now after doing all that and you’re still not seeing the numbers go up, then perhaps the lack of power words in your meta title is the problem or at least a big part of the problem.
So before you self-destruct and destroy your website in an attempt to rebuild it from the ground up, think again as the solution could be one simple word.
With this in mind, keep reading to discover more about power words and how they impact your SEO. Learn how to implement them in your content and increase website traffic.
Executing Power Words Is Now An SEO Requirement
Your titles and headlines can significantly impact the amount of web traffic you get. Similarly, the written content of your page can have a huge effect on SEO functionality, the number of clicks you get, and your web traffic in general.
It’s a fact, headlines matter, and using power words correctly within your content and headlines is the first step toward optimizing your webpages.
In this in-depth article, we’ll go over why your page content and headlines matter, how using power words can help you improve them, and much more. Let’s get going, shall we?
At the bottom of this page, we’ve added a list that includes the top 100 most used power words of all time.
We’ve also included a few links with similar lists. This way, you can begin using power words to improve your SEO and start generating more traffic… TODAY!
Understanding Why Well-Written Headlines Matter So Much
If you’re wondering what’s the difference between a good headline and a bad one, then don’t worry, you’re not alone.
In fact, there’s been a multitude of market research done on this exact subject. Indeed, studies show the common trend found in great headlines are centered around two main factors: emotion, and specification.
First off, hitting on emotions while writing titles & headlines help to increase clicks and generate shares on social networking platforms.
With that being said, writing with emotion can affect the way readers and potential clients connect with your content. Also, targeting emotions can increase the likelihood of your posts being shared as well.
Secondly, you have to be specific. Your title must be relevant and aimed directly at those interested in your services or products. The objective is to make an individual feel as if the headline they are reading was written for them.
Not to mention, the word “you” is one of the most persuasive words used when direct targeting, as it keeps your prospective customers interested and engaged.
So before you write your next title, make sure to keep these two key factors in mind. Not only are they necessary for SEO, but they also work together and should be implemented as one.
Power Words: Understanding What The Are, How They Work, And Why They Matter
Power words are the simplest and most effective way to make a headline or a call to action more appealing to your audience.
Now that you understand the importance of headlines, let’s get started. First, by using power words, it’ll increase the effectiveness and clickability of your headlines.
Second, power words must secure a specific response from your audience. In fact, they’re often used by intelligent advertisers and writers to invoke specific mental or emotional responses from readers.
Ultimately, every word that you use counts. You’re either adding to the efficiency of your web content or detracting from it. If you want to improve your content, you’ll want to utilize power words to your advantage.
Below we’ll go over everything you need to know to get started, so let’s dive in a little deeper, shall we?
Why Power Words Matter
“Words are the most powerful thing in the universe… Words are containers. They contain faith or fear, and they produce after their kind.” — Charles Capps
Power words are persuasive words that have a significant impact on SEO. Plus, they’re used to deliver underlying parts of your message to potential customers or clients.
Not only do they help point the reader in the right direction, but they also help capture the reader’s interest before they even click the link to read more!
In addition to power words, power phrases are also just as powerful. In fact, studies show power phrases have a huge impact on the reader’s decision to click through to discover more!
Power phrases are generally 2-3 words long and are common to the trending topic, so definitely keep that in mind as you write your next title or headline.
On that note, let’s go over a few quick areas where power words can be used:
- On Landing Pages
Power words can be used to boost conversions on pricing pages, sales pages, and other kinds of landing pages.
- On Social Media Posts
When you use power words on social media pages, you can attract the attention of individuals who are scrolling through their feed.
- Within Content Marketing
There’s no question about it, power words are used frequently in almost every content marketing scenario.
Any content writer will tell you that keywords, key phrases, power words, and other similar words are a huge part of their writing strategy. This is particularly true for titles and headlines. Power words in content marketing make content more clickable and improve conversion rates.
- Through Email Marketing Campaigns
Power words in an email subject line is also another powerful & useful email marketing technique. As a result, this increases the open rate and generally leads to more conversions.
Types Of Power Words And Their Applications
Power words come in all different shapes and sizes. Choosing the most relevant keyword options will help improve the overall SEO function of your page content.
While power words can be categorized in various ways, we’ve decided to break them down into three main divisions.
Power Word Categories:
- Enticing Power Words
- Emotion Evoking Power Words
- Visualization Power Words
Enticing Power Words
These are the seductive words that can be used to entice, draw in, and essentially capture the attention of the reader.
In fact, they cause the irrational desire to take action, just like a siren luring a sailor on a ship toward a magical island, these are the kinds of words that remove logic from one’s mind.
Plus, they compel individuals toward behaving in a certain way because they are simply so alluring. Here are a few of these magically enticing words:
This word affects people’s minds that no other word can touch. When you offer something for free, you’re pushing people into taking action without questioning their motives.
In some circumstances, shoppers have opted for offers that weren’t a great value simply because they included something for free. It didn’t seem to matter much that the free item wasn’t of much value.
We can prove the effectiveness of the word “FREE” pretty easily:
Sale 1: $5 item + $1 Shipping
Sale 2: $7 item + FREE Shipping
Which offer do you think sold more? Of course, it was FREE Shipping.
This tactic is sometimes called “the power of zero.” People in many cases overreact to the offer of something for free. It’s basic human psychology, and it’s used in marketing every single day.
There are many proven examples of this power word being used by businesses. In a test on automobile sales offering a free sound system increased the demand for specific vehicles significantly.
Many of your competitors are likely to take advantage of psychological tactics like this. If you want to improve your web traffic, then you may want to consider doing the same.
Once you start looking for the word “new” on a page, you’re sure to start seeing it everywhere. In the minds of many consumers, the word “new” automatically translates to “superior.”
New and improved, new options, new this week, these are all uses of the word new that probably aren’t new to you.
The word “New” demands and attracts attention. Also, it evokes curiosity. Everyone wants to be up-to-date on the next big thing, wouldn’t you agree?
In a society driven by constant change and the fear of missing out, new is one of the most powerful words you can use.
Limited is a word that is commonly used in a tactic called “scarcity marketing.” The term “limited” can be used to drive sales by making consumers aware that a product may not be around forever.
It targets the human desire to take advantage of a situation. We must advise caution with this power word because it can act as a double-edged sword. Only use it on offers that are truly limited in availability.
When an item is truly limited in supply or availability, you can be sure that marketing it as such will have an impact on sales.
One real-life example of the value of a limited resource is gold. There’s a reason that the price of gold has been rising for centuries. Indeed, it’s limited in quantity.
People tend to want to make sure they take advantage of things before they disappear. Therefore, limited is a pretty useful power word to use in your marketing vocabulary.
“Because” is another power word that you should have in your arsenal. This word gives you a chance to validate what you’re selling without actually validating anything.
You’re simply reiterating your point by using a powerful word that people have come to accept as an explanatory term. You can use “because” to transition customers into deciding to take action without really considering any real reasons.
A study was recently done on this word and its effectiveness, the results were fascinating.
Known as the Copy Machine Study the word “because” is used to reiterate a question with astounding results. We won’t go into the study here, but we recommend reading it for yourself if you want to use “because” as a power word.
- How To
Finally, we come to the power phrase known as “How To.” Now, this is a phrase that pays!
Indeed, this word lets you offer information to your potential customers to help them feel more informed when considering making a purchase or using a service.
Practical knowledge is a very compelling force in a world of savvy shoppers. It’s also one of the most retweeted phrases on social media!
So if you’re using “how-to” in your page content, we recommend following it with really useful information that offers customers a solution of some kind.
Emotion-Evoking Power Words
Next, we’ll go over emotion-evoking power words. For better or for worse, human beings are emotional creatures. Even the most rational and logic-driven people are prone to the effects of emotion-evoking phrases.
The truth is, emotions are so powerful in the world of sales that many in-depth articles have been written on the subject. A majority of prospects are based on emotion, not rational thinking.
Even though we are usually unaware of our emotions, humans experience a plethora of emotional responses every single day. Emotional thought and curiosity have been used to drive web traffic and clicks for a very long time. Websites like Facebook, Buzzfeed, and Twitter are all proof of this.
A few examples of emotion-evoking power words include:
Visualization Power Words
Lastly, we’ll take a look at visualization words. These are power words that help individuals use their sensory perception to make a decision.
Visualization words are used in all kinds of writing, and when you include them in your page content, you’ll likely get compelling results.
Here’s an example:
Let’s pretend that you’re at the beach on a beautiful summer day. As you lie in the warm sun, you realize that nothing sounds better than a crisp cold beverage. You stand up and walk through the soft sand to your cooler. You reach into it and pull out a glass bottle dripping with condensation.
After popping off the cap, you sip on your delicious ice-cold drink. It’s refreshing and wonderful, and now you feel energized and ready to splash around in the salty surf.
See what that did? You were just exposed to the power of sensory words.
Sensory words let us paint a picture in the minds of others. Visualization power words empower your shoppers with visual images in their mind’s eye.
This lets them imagine a product or service working for them in real-life.
A few Examples of Visualization Power Words Are:
Why Exactly are These Words So Powerful?
So far, we have talked about what power words are and how they work, But why are they so effective?
Essentially, power words take us back to our roots. They target key areas of our humanity and influence our decisions.
Power words can influence people when they are focused on human activities such as:
- Expression and fulfillment
- Bargain hunting
- Profit and gain
- Cleanliness and safety
- Curiosity or information seeking
- Quality testing
- Social approval
With that in mind, when you use the right words and phraseology, you can improve various business and marketing strategies.
Within the content of your eCommerce page, website, or anywhere else online, these words can be used as a tool to improve the way you interact with any potential customers.
Plus, they’ll also help direct traffic to your online pages because they’re often the words that users search for online or click the most on a website.
Start Applying Power Words in Your Headlines and Page Content
Now, you can start applying power words, keywords, and key phrases for yourself. Adding them in the headlines or titles of blog posts, page titles, SEO articles, and product descriptions is a great place to start.
Remember, you want to use these words to target specific interests in your shoppers or users.
Additionally, it’s important to use these words in trending and relatable ways. Also, it’s important to keep in mind, don’t use power words to oversell something.
Ultimately, this could have a negative impact as you could lose potential customers or users very fastly.
100+ Trending Power Words for Your Webpage Content
Below, we have created a list of over 100 power words that are trending today!
Trending Power Words:
A Cut Above
Behind The Scenes
Don’t miss out
Sale ends soon
While they last
As you can see, when it comes to power words and phrases, they’re a must in any online marketing strategy.
Not only will they attract more readers, but they also have the potential to generate more leads, sales, and revenue!
On top of that, power words & phrases also help improve your SEO, which means your content will rank higher in the search results. You can also purchase keywords online to help further drive more valuable traffic to your website or business.
So if you’ve been thinking about starting over from scratch, think again! We’d hate to see you lose all your hard work over just a few words.
With that said, take a look at your meta titles and examine how you can add new and exciting power words to them, we guarantee you’ll be impressed with the results.