Google kicked off a core algorithm update at the beginning of May 2020. It’s a major change that’s already impacting an array of websites thus far. Indeed, many website owners were stunned by their new rankings following Google’s May 2020 core update. So, let’s explore what the update entails, what it means for you, and how you can counter the negative impact it has on your SEO.
Just How Big Is Google’s 2020 Core Update?
If you want to know how volatile rankings are at any given moment, you’ll need to track Google. In fact, check out SEMrush Sensor’s chart, they monitor Google’s movement results on a day-by-day basis. As you’ll see, if the chart is green or blue, it means Low to Medium Volatility. However, when it’s red, rankings show High Volatility. On May 5th when Google rolled out its update, the chart almost peaked out in red, which was bad news for a lot of website owners.
Hardest Hit Industries After Google’s Core Update
According to volatility records, these were the top 5 hardest-hit industries following Google’s May 2020 core update announcement:
- Real Estate
- Pets & Animals
- People & Society
Also, Food & Drink, Books & Literature, Computers & Electronics, Hobbies & Leisure, and Science rounded out the top ten of industries hit the hardest. News, Sports, and Arts & Entertainment were the least affected by the changes, but even they saw more fluctuation than normal.
Early Turbulence In April
Many website operators noticed trouble brewing back in April. There was a local SEO shakeup in the search engine results and it caused higher than normal volatility. SEO newbies often assume that high DA+ scores equal to continual traffic that’s unaffected by Google updates. Wrong, the following popular sites also dipped in the rankings as well.
As you can see, SEO spares no business or website, regardless of size and authority.
Influencing SEO Trends
According to the data, certain SEO trends were unaffected by Google’s May 2020 core update. That’s right; as we now know, websites that produce high-quality, consistent content lost little to no ranking!
Keep in mind, it takes more than just switching up a sentence or image here and there to get back on track! In fact, many website owners found themselves in need of all new content, including blog posts, links, and product descriptions! So as you can imagine, SEO services are now jamming! But then again, we’re always jamming!
To understand how all of this works, think of Wikipedia. They constantly update their content, bringing value and accuracy on a daily basis. Of course, many website operators don’t have the time or internal resources for such a massive undertaking. However, this is the value proposition for outsourcing SEO services, as they take care of all your content during and after critical updates.
Steps On How To Refresh Your Content
First and foremost, updating old content every day will help you grow traffic and mitigate the impact of unforeseeable incidents such as algorithm updates and SEO disturbances. There’s no special sauce in getting it done. The goal is to keep all of your content relevant, accurate, and better than the competitions. Here are some helpful tips to get back on the top after Google’s May 2020 core update:
- Delete or update all content no longer relevant to your readers
- Use infographics, instruction guides, and videos throughout your content
- Check for dead links and fix them
- Remove filler words
- Avoid difficult words
- Merge or delete duplicate content.
- Make sure to avoid specific dates and timeframe unless centric to the content.
Beware Of Thin Content
SEO errors are a big deal that triple a website’s likelihood of being negatively impacted. One error that’s commonly identified is thin content, which are pages that have a low word count. Professional SEO services report that almost half of the websites they analyze contain at least one thin content incident. This is true, we see it all the time!
Not to mention, Google’s May 2020 core update impacted every website with thin content. In other words, don’t expect to generate revenue from your website without rich content. So if you don’t have the time, then we absolutely recommend hiring a professional SEO service company, such as SEO PRO Consulting! They’ll analyze your site for low word count and easily eliminate those errors forever. Problem solved.
How To Fix Thin Content
First, understand, not all pages are fixable. Plus, not all pages need to be fixed. For example, your contact page doesn’t need 1,000+ words!
Overall, the focus here should be on thin content, which lacks value. With this in mind, here’s how you can take care of such SEO errors:
If one of your pages lacks value and is no longer an asset, then consider updating or deleting it asap!
- If one of your pages lacks value and is no longer an asset, then consider updating or deleting it asap!
- Use more words to get your point across.
- Offer supplemental info as this gives rich value to your content, this is critical.
- How does your website stack up against your top competitors? Adjust accordingly.
Fix SEO Errors Now
All in all, the more SEO errors you have, the harder you were hit by Google’s May 2020 core update. Ironically, it’s not impossible to rank if you have SEO errors. The problem exists in what type of errors you have and how many, but it’s probably not worth trying to figure out.
Aside from thin content, you’ll also want to look for duplicate title tags and re-check all your meta descriptions. Websites with over 20% SEO errors were smacked the hardest by Google’s update. Again, outsourcing to a professional SEO company is a problem solver that pays for itself.
Contact Us Today For Help
If you’ve were impacted by Google’s May 2020 core update due to SEO errors and thin content, then you should CONTACT US today! Google’s goal isn’t to destroy your rankings or SEO efforts, they just want to create the best experience possible for its users. Actually, that should be your website’s goal as well. Algorithm and SEO help create a uniform system to achieve that, not hurt you!
On the technical side of things, it creates an environment where website owners must devote countless hours, resources, and knowledge to staying up to date. It can be overwhelming and confusing, that’s for sure. Plus, it can take you away from daily business operations and customer service. That’s exactly why professionals like us exist, we lighten the load and generate more revenue in the process.
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