An In-Depth Guide With Some of the Best SEO Audit Tips to Use for 2020-21
You’ve Done Everything Right, But Your Web Traffic is Still Lacking.
You’ve invested so much into building your site. Finally, everything is just right and exactly how you imagined. All of the time, immense effort, focused energy, and targeted marketing should start paying off any time now, right?
There’s just one problem; your web traffic seems to be stagnated. How’s this possible? Your entire site is awesome, your content rocks, and you’ve done everything right. So why aren’t you ranking higher on the search engine result pages?
If this scenario sounds familiar, you’re not alone. Perhaps you’ve been wondering why competitors with subpar content are getting more targeted driven organic traffic. Maybe, you’re baffled as to how those websites with awful UX (user experience) are somehow ranking higher than you on the SERPs. It just doesn’t make any sense. Don’t stress! You’ve come to the right place.
We know your frustration and are here to help. We’ll show you where you can go from here to ensure that your SEO is on-point. If you’ve done everything right but your smart traffic is all wrong, it might just be time for an SEO audit!
All About SEO Auditing
How SEO audits can help your business, beginning the SEO audit process, what you should know for 2020, and how to get a Free SEO audit done for your site.
In this comprehensive guide, we’ll talk about how you can complete your own SEO audit to drive smart traffic directly where you need it most. We’ll go over some of the best SEO audit tactics for 2020, discuss how you can keep up with Google’s algorithm updates, and a whole lot more. We’ll even tell you how to get a Free SEO audit done for your site! Let’s dive in.
Frequently Asked Audit and SEO Questions
A quick look at a few SEO auditing FAQ’s.
First, let’s go over the basics. There are some frequently asked questions you’ll want to understand as you look into auditing your SEO process. That way, you’ll know exactly what you need to do to improve your website, target a smart audience, adjust your SEO strategy, and other key marketing tactics.
• What’s an SEO Audit, Anyway?
Before you can really commit to the SEO audit process, you’ll want to know what you’re getting into. Primarily, businesses use SEO auditing to improve their SEO tactics for the highest possible SERP ranking. A technical SEO audit will check your site for those little (and in some cases big) glitches that are tripping you up. These are the kinds of issues that keep your website from excelling. Sometimes, several steps will be involved in the audit process. In other cases, free SEO checker tools can help you quickly and efficiently run diagnostics and collect data. It really will depend on how deep you’re trying to go.
An SEO Audit Helps With Things Like:
- Crawling and indexing your site
- Checking up on the functionality of robots
- Eliminating redirects
- Checking for duplicate content
- Ridding any source coding of junk
- Conducting an on-page and off-page analysis
Audits Fix a Multitude of Hidden Issues
Sometimes, website issues aren’t very obvious. They aren’t sitting on the surface, they’re hidden. They’re buried deep in your programming, web design, etc.
Cleaning anything usually involved digging around and getting rid of excessive things that slow you down or make things messy and hard to navigate. Similarly, SEO audits can check for many problems that need to be fixed. You’ll be getting rid of the problems that may be slowing you down behind the scenes.
Mainly, the goal with an SEO audit is to provide an analytical roadmap so you can have a more technically sound website. More importantly, audits tend to give your site a better shot at higher search rank positions. In the e-commerce world, this is essential for business success.
• What Usually Comes With an Audit Report?
In most cases, after you’ve completed the audit of your SEO, you’ll get a full audit report. This report will give you a comprehensive look at numerous important factors that can impact your site’s search ranking.
Analytics and Data Reports Can Include:
- Technical items
- On-page content
- Off-page metrics
- And more
Each item will usually get a score of some kind. You’ll also usually be given suggestions for improvement. You can use this as a roadmap to get your site on track. Your site will also sometimes be given an overall analytical score. This will be done by taking the averages of each individual factor in your score. Then, everything will be weighed against its estimated overall importance to Google’s most recent algorithms.
• Why is SEO Auditing Important for Websites?
SEO audits are important for many reasons. First off, without getting a thorough analysis of your SEO, it can be very difficult to figure out whether or not your site has issues that are holding you back.
SEO Auditing Really Does Improve Your Organic Rank
For achieving optimal search rankings, SEO audits are essential. Plus, you’ll end up with better usability for your audience. Accurate audits and analytics will lead to a website that runs smoothly, is totally streamlined, feels sleek, and is free of duplicate content. Most importantly, your site will be void of and technical errors which will ultimately boost your organic search rank and SERP position.
Focusing on the Right Factors for Your Audit
Working out a viable audit strategy so that you can get the most from your analysis.
Before you can make progress with an audit, you’ll want to have a good audit strategy worked out. Your audit can open up endless possibilities for improvement. From analyzing keywords to improving technical issues, audits can reveal an array of eye-opening data.
With that being said, when you decide to run an SEO audit on your site, you’re probably mostly focused on improving your rankings. This is understandable, everyone wants to see their site at the top of a search page.
However, to make it to the top and stay there, you’ll have to focus on a combination of factors. The complex inner workings of your site actually can have an enormous impact on your rank. With all that in mind, let’s take a look at how to boost your technical SEO. This is the first way to work out a viable auditing strategy.
Make a Plan to Improve Your Technical SEO
Great SEO Auditing Starts With an Optimized Technical SEO Strategy!
First, you have to focus your audit strategy on boosting your technical SEO specifications. There are a ton of things that you can check with an SEO audit that will work toward improving your technical SEO.
What’s Technical SEO?
Any sufficiently technical action undertaken with the intent to improve search results counts as technical SEO. Technical SEO covers the crawl, index, and render portion of your “crawl, index, rank” model.
Your technical audit can answer questions like:
- Are search engine bots crawlable to find your page? This will include topics like status codes, information architecture, sitemaps, bots, facets, and so on.
- Do the search engine bots accurately index your page? This includes meta robots.
- Can search engine bots understand the content that’s on your page? This will include your structured data (Think Schema.org, HTML, accessibility, etc.)
- Are you sending the search engines the right signals for dealing with ranking your content? This means dealing with pagination, canonical tags, and more.
- Is your page worthy of SERP ranking? This includes content relevance, HTTP, UX, authority, mobile-friendly optimization, site latency, and so on.
Some Main Technical SEO Specifications Include:
- Mobile Optimization
- Structured data
- Page speed
- Content optimization
- Status codes
- Site structure
This can be a lot to cover! As you can see, technical audits truly do cover some very important aspects of your site. That’s why auditing for technical SEO should be one of the first things you address with your SEO audit.
• As Your Strategize, Plan to Take Advantage of Google Panda and Penguin Checks
It’s also a good idea to plan on running some quick Panda and Penguin checks. Panda and Penguin are algorithm updates that have been created by Google. The goal of these algorithms mainly involves serving high-quality websites within Google’s SERPs.
What Does Panda Do?
Panda mainly focuses on content and banners. With Panda, you can do a quick SEO audit check. Then, take a step back and ask yourself if you have too many banners. What about your latest promotions? Are your sales taking up too much screen space and hiding your actual content? You’ve got to strike the perfect balance between
What Does Penguin Do?
Penguin analyzes your links and shows you whether or not they seem logical and natural with your website and content. To do a Penguin check, simply use Majestic’s SEO tool. It allows you to quickly check out your backlinks. Then, it can help you find out if any questionable websites or pages are linking back to your website and messing up your brand. If you do find sites that may be linking back with negative effects, you’ll want to disavow them your Google Search Console. Keep in mind that good backlinks are super important, so don’t get rid of the ones which are helping you.
• Take Some Time to Improve Your Page Titles
Google just updated its SEO algorithm. Actually, they do this a lot. But the point is, when they did their latest update, they slightly changed the way their search bots look at page titles. It’s more important than ever before to have page titles that hone in on a specific topic and encapsulate your content and brand. Slogans, your site’s name, and other branding phrases can be included to great effect in your page titles.
• Make Sure to Create Great Meta Descriptions
Now, let’s look into meta descriptions. These will be the descriptions in a user’s invitation to visit your website. You want your meta descriptions to be short, sweet, and top the point. However, they also must be detailed and helpful enough to attract more people to your site. This is how you take users from search engine pages to your content. The goal is to hook readers in so they’ll click over without having a clickbait feel. This is also especially important with Google’s latest algorithm update. You want to have a clickbait SEO strategy that doesn’t look or feel like clickbait or SEO.
• Remember to Make Time for Canonical URLs
Canonical URLs are the URLs that let Google (and you, the site owner) know what the source of a given page is. So, you need to look for pages that are missing their canonical URLs. It’s important to find out whether the canonical URLs that you do have match up with the standard URLs for your pages. So how do you find your canonical URLs? It’s not hard, you’ll be able to view any canonical URLs by checking out the “Canonical Link Element 1” tab. Now, you can use Screaming Frog to perform a full crawl of your entire website.
A Few Important Notes on Improving Your UX (User Experience)
Remember when we said that it makes no sense when sites with terrible UX have better rankings? This does not mean you should ignore your UX. It’s important to understand how UX fits in with SEO. You want your customers to enjoy using your site. You want to expand your audience and bring users back again and again. Your UX is an important part of SEO strategy, and as Google catches up with what people really want to find online, their algorithm updates will reflect this. In fact, making sure your UX is on-point is a great way to stay ahead of the curve as far as algorithm updates go!
To Ensure Your UX is Awesome, We Recommend That You:
- Use Matching Colors, Color Schemes, Graphic Design, and Visual Communication
The way that your site looks matters. You want your site and pages to be interesting yet clean. Uniform, yet unique. You want to use color combinations that match your branding. You want to visually communicate with your users so that they find the look of your site enjoyable, memorable, and impressionable. On the whole, this is a great way to improve UX overall.
- Make Your Brand Match Your Design
This is both a visual aid and a marketing technique. You want to make your brand stand out and keep your site and pages in line with your main visual and branding goals. This will make your site more memorable and encourage return visits from users.
- Use Images and Videos Correctly
Images and videos are also very important. Using images and videos for SEO is common. However, to improve your user’s experience, you want to add images and videos to your site in the right places and for the right reasons. This will help your SEO and UX simultaneously, so it’s a win-win!
- Keep Important Information Easy to Find and Highly Visible
This one is huge when it comes to UX. With every page, you need to make sure your call-to-action (CTA) and messages are above the fold. If you’ve got a primary CTA that’s somewhere well below the fold, it probably won’t do you much good as far as SEO goes.
- Add Reassurance To Your Pages and Establish Rapport
Having testimonials, social media links, and contact information is also important. This will add reassurance to your site and help you establish rapport with your users, audience, and customers.
How to Get a Free SEO Audit
Now that you know what to do, you’re probably ready to get started with your own SEO audit process. After all, you’ve learned how to form a great strategy, you know why the process matters, and you’re ready to climb up the SERPs. If you are ready to start the SEO audit process, we’re ready to tell you how to get a free SEO audit.
There’s some great news on that front! Free SEO audits are not hard to find. Keep in mind that an SEO audit may or may not be comprehensive. It will depend on where you choose to go and the depth you want your audit to go to. There’s also a lot of great SEO audit software available.
We can help with that too! Our Free SEO audit process offers you an in-depth look at your technical and non-technical SEO specifications. You’ll get detailed analytics, advice on how to improve your SEO, and be able to target smart driven organic traffic. That way, you can start seeing your SERP rank climb higher, sooner.
SEO Audits Are An Amazing Way to Improve Your Page Rank in 2020.
So there you have it! Now you know why you need an SEO audit, what you’ll get from having an audit done, and how to form a great strategy before starting the audit process.
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