Using The Facebook Shop Platform for Your Business in 2020

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Improve Your Ecommerce Sales With This In-Depth Guide on Creating Your Own Facebook Store!


The Advantages of Selling on Facebook for Ecommerce Businesses


Facebook is an advantageous social media platform that can be used to increase your sales traffic, reach a diverse consumer demographic, and grow your business. Facebook store pages, sometimes also called Facebook shop pages, are a fantastic resource for online retailers of all shapes and sizes. Essentially anyone with an eCommerce site can reap the benefits of a Facebook Shop page in some way, shape, or form.

Businesses who aren’t selling on Facebook tend to miss out on a multitude of growth and marketing opportunities. Facebook has a userbase of over 2 billion active individuals! These are people who use Facebook daily to shop, entertain themselves, and connect socially. That’s a pretty substantial market; we don’t recommend missing out on it!

So where should you start when creating a store for Facebook’s social media platform? while setting up a Facebook store may seem like a daunting process, it isn’t as hard as most would think. The Facebook Shop setup process a fairly simple and various excellent website builders are available in 2020 to simplify and streamline the process.


There are Two Methods Commonly Used for Selling Products on a Facebook Shop Page:


Method 1: Sell Directly Through a Facebook Shop Page

This method involves creating a shop page through the Facebook platform and using it as your primary method to list your products, accept payments, and make sales. This is the most simple way to do things, though also the most limited.


Method 2 (Best Option): Selling on Facebook Shop Page Through a Linked Ecommerce Website

If you don’t want to sell through Facebook directly, you’re not alone. Many people prefer to have separate eCommerce websites for various reasons. If you’re using a different eCommerce platform already, or plan to build a new website, you can easily link your merchandise to a Facebook store. With this route, you get the best of both worlds and aren’t boxed in by any of Facebook’s limitations.


So Which Route is Best?

In our opinion, route two is hands-down the way to go. Linking your business website to a Facebook Shop page gives you all of the advantages of Facebook with a long list of additional eCommerce benefits. With a separate eCommerce site, you’ll have a larger overall online presence, access to infinitely more flexible and customizable website options, and numerous tools at your disposal. There are many great eCommerce website building options available in 2020 that are compatible with Facebook’s sales platform directly and through free applications.

Below, we will go over exactly why selling through Facebook is a good idea for your online business presence and how to set up a Facebook store page of your own. We’ll also go over the top options for eCommerce building websites compatible with Facebook. You’ll learn how these website builders integrate your Facebook Shop and which retailers and merchants they work best for. Let’s take a look!

Don’t Have an Online Store Yet? Check out this helpful guide!


Image used in relation to The Facebook Shop Platform for Business in 2020


1. Understanding How a Facebook Store Works


A Facebook Store (Facebook Shop) page is a service provided by the Facebook social media company. This socially-based online sales platform allows retailers to sell products through a designated Facebook Business page in a highly marketable and consumer-friendly setting.


Benefits of Using a Facebook Shop for Selling Your Products


  • A Large Community of Targeted Consumers is Easily Accessible
  • You Can Expand Your Online Presence
  • Smart Analytics are Used for Tracking and Improving Your Business Exposure
  • Adding Products to and Customizing Your Shop it is Fairly Easy
  • You Can Track Consumer Engagement
  • You can Use Your Shop for Communication With Customers on a Mass Scale


Setting Up a Facebook Shop


Setting up a Facebook Shop page is a pretty simple process. It involves creating a Facebook Business page and then adding a Shop to your business through which you can sell your products. From there, you simply learn how to use and manage your store. We’ve broken the process of creating a Facebook Shop down in a few easy-to-follow steps.


First, Set up a Facebook Business Page

To use a Facebook Shop page to sell on Facebook’s platform, you’re going to need to set up a Facebook Business page. Setting up a Facebook business page is a fairly simple process. You can check it out for yourself easily. There are many helpful guides available that can show you how to create a Facebook business page and offer other helpful tips.


Next, Add a Facebook Shop Page

After you’ve set up your Facebook Business page, you can begin selling on Facebook through the Shop feature. To create a Shop, you’ll need to open a separate tab on your Facebook Business. Simply open this tab and follow the prompts.


If the ‘Shop’ tab isn’t visible on your Facebook Business Page, you may be on the wrong Facebook Business template. This happens from time to time and can be fixed through simply switching templates. Here’s the Facebook link on how to do that. When you’ve gotten done switching templates, just click ‘Finish’ and you can move on to setting up your Facebook Shop page and adding products.


Now, You Can Begin Adding Your Products

After you’ve got your Business Page and Facebook Shop set up, you can start adding your products. Keep in mind that you’ll need to do this on a computer; currently, you can’t add products with not the Facebook Mobile Application, though this may change in the future.

  • To begin adding products to your shop, go to the ‘Shop’ tab and click ‘Add Product’.
  • At this point, you can title your products and include any product images or videos you have.
  • You’ll also be able to add a product description, sizing information, and other pertinent features by clicking on ‘Edit Options’.
  • Follow the prompts and include any other information that you want to share with your customers. When you’re done, click ‘Save’.
  • After you’ve added a product, Facebook will process your information and check that your products meet their policy and user agreement requirements. This will show up as ‘Processing’ on your end. It usually takes anywhere from 6 to 24 hours for a product to process.
  • After processing, each product will show up on display in your store.


How Things Look on Your Customer’s End

When you add products to your Facebook Shop, Facebook users will be able to see your products on display from both the Facebook website and mobile application. Anyone can visit your Facebook Business Page and click your Store Tab for direct access to the products for sale in your Facebook Shop.


Expanding Your Facebook Audience

It’s important to manage your Business Page and work toward increasing your Facebook audience. You can do this organically or by purchasing advertisement plans from the Facebook company. Growing your audience will help with marketing and increase the likelihood of your Business Page showing up on other user pages. There are many ways to do this, and you can read more about expanding your Facebook audience here.


Expanding your Facebook audience is a great way to increase the growth of your business. You’ll be able to…

  • Target users with interest in your merchandise
  • Easily share information about your business with Facebook users
  • Share marketing information quickly on one platform
  • Expand your online eCommerce presence


Using Facebook Marketplace to Sell Items

While Facebook Marketplace isn’t the best option for eCommerce businesses, it can still be very useful, especially for individual sellers. For the most part, Facebook Marketplace is used for individuals offering limited services, products, etc.


Facebook Marketplace is Intended for Limited Product Sales, Not Ecommerce

Facebook Marketplace is not the same thing as Facebook Shop. If you only have a few items to sell or don’t plan to offer products consistently, this is an option you may want to consider. Facebook Marketplace has stricter sales criteria than Facebook Shop pages. Since Facebook Marketplace doesn’t target mass audiences and isn’t meant for growing businesses, it’s not the best overall choice for eCommerce. Here’s an in-depth article on how these two services differ.


To summarize, individuals who want to sell items without using a Facebook Business Page often choose to sell their products and services on Facebook Marketplace. So, if you’re just trying to sell a few items, don’t have an eCommerce store, or simply want to avoid creating a Facebook Business Page, you can check out Facebook Marketplace here.

To start selling on Facebook Marketplace:

  • Visit Facebook Marketplace from your personal Facebook account.
  • Click on the left menu button labeled ‘+Sell Something.’
  • Follow the prompts to sell each item.


2. Best Option: Using Website Builders for Facebook and Ecommerce


If you’re wondering exactly what eCommerce website builders are and how they function, you’ve come to the right place. These website builders have a plethora of useful features and targeted functionality designed to improve the online presence and efficiency of your business. Stores who only sell on Facebook limit themselves and their customers.


Selling Through Multiple Platforms is the Smart Way to Go

While using a Facebook Shop is smart, when you only sell through Facebook’s platform, you limit payment types, synchronization possibilities, product image quality, shipping possibilities, the availability of company and product information, and more. However, when you use both an eCommerce website builder and a Facebook Shop, you have access to the best parts of both worlds while simultaneously increasing the reach of your eCommerce store.


Website Builders Expand Your Options and Reduce Frustration

Connecting your Facebook Shop to a website like Shopify helps you avoid various frustrating limitations to the future expansion of your business. You’ll be able to communicate with audiences who primarily use Facebook to shop as well as audiences who don’t use Facebook at all. You’ll also be able to automatically connect your Facebook Shop to your business website through a quick and easy linking process.


Streamline Productivity and Simplify the Checkout Process for Customers

Advanced eCommerce builders allow you to access streamlined features that connect your inventory, purchases, and payments, directly from your website to your Facebook store. This makes managing both platforms much easier. It also makes things easy for your customers. They can access your products quickly and choose payment options that work with their lifestyle, thus increasing their likelihood of shopping with you.


Website Builders: The Easiest Way to Sell Your Products on Facebook

The simplest and most efficient way to connect your eCommerce store through Facebook is by use of a website builder. We’ve taken the time to research the best options for eCommerce website builders in 2020 and the results are as follows:


Best Ecommerce Website Builders Compatible with Facebook in 2020



These top eCommerce options offer an extensive range of services for businesses of all shapes and sizes. Shopify is a balanced and widely used option with over 1 million users around the world. BigCommerce has powerful tools and features which make managing your inventory unimaginably simple. Squarespace lets you exercise your creativity and implement various templates and design elements. Finally, Wix is an awesome choice for selling online on a smaller scale.

blog image in relation to posy about facebook shop

3. Using Shopify for Facebook Sales


One of the fastest-growing and most widely used eCommerce website builders currently available in 2020, Shopify is a fantastic choice for essentially any business.

Shopify features:

  • Over 1 million active users
  • An impressive 24/7 customer care and support team
  • Quick streamlines sales processing
  • A professional interface with clean and trendy website designs for your store
  • Numerous applications that allow you to expand your store and business growth


To connect your Facebook Shop with Shopify, all you have to do is utilize the free Facebook Channel application for your Shopify store. This application is available with all Shopify plans available for purchase in 2020. Customers will be able to browse any merchandise available on Facebook and buy items through your store. All details and inventory information will automatically sync, so you have less to worry about.


To Connect Facebook with Shopify:

  1. Set up a store with the Shopify plan of your choosing
  2. Add the ‘Facebook Store’ application from the easy-to-use Shopify application store
  3. Sync the products of your choice with your Facebook Shop


4. Using BigCommerce for Facebook Sales


BigCommerce is another eCommerce website builder that comes highly recommended. It allows users to build an online store without requiring complex web-coding of any kind.

BigCommerce features:

  • Targeted advertisements for Facebook shoppers and ad campaigns
  • A set of comprehensive and unique user tools
  • Advanced applications to help you expand your business growth
  • Over $9 billion in merchant sales

The process of connecting your Facebook business with BigCommerce is simple and uncomplicated. Here’s a quick list of the steps to follow. BigCommerce is the main competitor of Shopify, and rightly so. It’s simple to use, comes at a great value, and offers new users a free trial period.


5. Using Squarespace for Facebook Sales


Squarespace prioritizes website design, portfolios, business blog pages, and other customizable business aspects. While its main focus isn’t eCommerce, it still offers a range of useful eCommerce features and tools.

Squarespace Features:

  • Easy social media integration
  • Surveys, maps, and forums that lead to your website
  • Access to unlimited product sales through your store online
  • Impressive mobile checkout
  • Design flexibility and custom creativity

To link your Facebook Shop page through Squarespace, you hardly have to do anything at all. Simply connect your Facebook account to your Squarespace website and start sharing.


6. Using Wix for Facebook Sales


Wix is a fantastic eCommerce website builder option for smaller businesses that aren’t planning on expansion anytime soon. It’s a “drag-and-drop” web builder with various functional tools and options. To sell on Facebook using Wix, you’ll want to use the Ecwid application. You can read more on how to do that here!


7. Wrapping Things Up: Setting Up a Facebook Store for Ecommerce


Selling on Facebook is a smart way to reach more customers and grow your eCommerce business. Streamlined eCommerce website builders like Wix, Squarespace, BigCommerce, and Shopify are great options. These impressive website builders combine your Facebook Shop and website together seamlessly. This lets you more easily expand your existing business platform while you grow your online presence and focus on improving your sales. You won’t have to choose between the flexibility and convenience of your website or expanding your social media presence, you can do it all at once.

Blog post picture about Facebook shop and digital marketing

8. FAQ Section: Most Common Questions on This Topic


Why have a Facebook store?

Facebook is an advantageous social media platform that can be used to increase your sales traffic, reach a diverse consumer demographic, and grow your business. Simply put, Facebook Shop pages are a fantastic resource for online retailers. Read more on this topic here!

What’s the best way to sell through Facebook?

The smartest way to sell on Facebook is by using a reliable eCommerce website builder. These website builders let you create a customized and professional online store with minimal effort. Your store will sync seamlessly with your Facebook Shop, so you get the best of both platforms. Ecommerce building websites make selling through social media virtually effortless. Read more on this topic here!

What payment methods does Facebook implement?

In the US, Stripe, PayPal, and bank card linking services are used on Facebook. Outside of the US, other payment methods are often required. Ecommerce building websites like Shopify are a great option for expanding the payment possibilities of your Facebook Shop. Read more on this topic here!

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