If you’re looking for an incredible way to generate and close more leads, you may want to consider email marketing services. One of the reasons why you should choose this option is that it has a 4,400% average return on investment. Even with the ease of connection in today’s digital age, it can prove challenging to stand out among your competitors.
For a long time, opt-in email has been an effective way to reach out to prospects and existing customers. In fact, about 70% of adults have used coupons from an email marketing campaign. This is out of the 92% of US adults who use email.
This tells you that if done right, email marketing is cost-effective, simple, and efficient. By taking advantage of marketing automation, drip, and opt-in email marketing, you’re guaranteed to increase leads, up-sells, and referrals.
There are different services included in email marketing. Here is an overview of a few you should know.
Building opt-in Email List – When building an opt-in email list, you’ll be working with your team to design different opt-in email contact forms. You’ll also have to take advantage of paid strategies and social media to grow the list.
Designing Email Layouts – When designing custom proven template email layouts, you’ll be analyzing the content that most users interact with on the website. You’ll also have to work with an experienced designer to help create a template that reflects your brand.
Take note that you’ll need to use data from previous email campaigns if you’re to come up with exceptional design elements.
Creating Custom Email Content – When creating email content, you should work with your target audience to create content that is valuable to them. You may also want to consider running giveaways to increase engagements.
Why Choose Email Marketing Services?
Opt-in email marketing may be an effective way to see results on your business, but what exactly does “Opt-in” mean? In brief, opt-in is the act of sending messages to vendors, referral partners, prospective, and referral customers. Take note that these are individuals that have chosen to receive them.
This service is contrary to the targeted email marketing service where unsolicited messages are sent to random prospects. Ultimately, opt-in messages are effective if you want to get the desired results.
If you plan on attracting more clients to your business, seeking the help of email marketing companies is one of the ways to achieve your desired goal. Many businesses hardly have the resources, tools, and time to create and manage content on an on-going basis.
This is why they turn to email marketing as a way to increase their overall marketing performance. Although there may be other strategies such as TV, print, SEO, and pay per click advertising, it’s perfect at complementing what is already in place.
Thanks to the help of email marketing companies such as SEO PRO Consulting, businesses can benefit from marketing automation software. While there are plenty of “free” email marketing services out there, they won’t give you the results you need.
The advantage of a full-service email marketing solution is that they can create email templates that reflect your companies’ brand. They’ll also work effortlessly to promote your campaigns on social media and elsewhere on the web.
Is email-marketing cost-effective?
You can rely on the services of email listing companies when you need help with building an opt-in email list, formatting a newsletter template, and bulk email marketing. Just a heads up, we utilize the following:
- Website achieving
- Incredible conversion-oriented content
- Email blasts for targeted content
- Professionally designed templates
With the help of marketing companies, there are certain guarantees you can’t get anywhere else.
Email marketing companies provide you with a dedicated account manager. The manager works alongside a support team of dedicated email marketing specialists, web designers, and developers as well as an analyst. Well, that’s how we do it at SEO PRO Consulting anyway!
We provide monthly reports and notify our clients whenever an email blast goes out. Plus, we’ll
optimize your marketing costs by having your email campaigns analyzed, measured, and tracked for improvements. We’re 100% dedicated to lowering your marketing costs and getting you noticeable results.
What Type of Companies Benefit from Email Marketing?
Email marketing is applicable to almost every type of business. Below is a detailed discussion of a few industries you need to know.
Many people believe that email marketing is for local small businesses and big brands, but this usually isn’t the case. The truth is, every franchise can benefit from a regular email newsletter. This is because email marketing for a franchise is a cost-effective way to;
- Advertise new promotions
- Get in touch with previous customers
- Nurture existing leads and prospects
- Upsell existing customers
Just like many industries, law firms struggle to get a consistent stream of new clients. It is important to note that email marketing for lawyers is cost-effective. On average, it has a return of about $44 for every $1 spent.
Understand that this process isn’t as easy as sending mass emails from a template. Statistics show that there are over 29 billion emails sent each day. This means that there are a few hundred thousand just under the legal niche alone!
To make sure that you stand out from the crowd, you need to work with a company that can help you create a compelling email campaign, which is tailored to reach your target audience.
Nearly all businesses and homes in the United States have an air conditioning unit installed. With a large number of clients and tight competition from already established companies, it can be challenging to find heating/ cooling installation, repair, and maintenance jobs.
For companies that are already pushing their products via Twitter and Facebook, you may want to consider email marketing. This is because it’s 40x more effective than social media campaigns. You may also want to know that about 44% of email recipients make purchases based on promotional emails.
Grow your Business with Targeted Email Campaigns
In conclusion, email leads are the foundation of any email marketing campaign. If done right, it can be a great source of revenue. Regardless of the industry you are in or how small or big your goals are, targeted emails can steer your business to the next level.
By building a relationship with your customers, you can create brands that reach out to the right audience at the right time. At SEO PRO Consulting, we’re all about making this happen for you. With this in mind, fill out the form below, and let’s put a plan together! After all, your success is ours!