Use these 7 pointers to develop a successful digital marketing strategy that’ll work for any business.
There’s no way around it; having a digital marketing strategy for your business is an absolute must in today’s world of constant technological advancements and growing multimedia communications. You can’t go anywhere without seeing people on their smartphones, tablets, and laptops. Businesses of all shapes and sizes have to present their products and services properly in 2020 for optimal digital marketing success!
Properly utilizing the correct digital marketing strategy will help to ensure that you meet your potential customers where they spend most of their time: In a world of digital immersion.
But how can you keep pace with a digital world that’s fluid in behavior, constantly shifting, and ever-changing? That’s what we are here to assist you with. Once you grasp a few basic digital marketing concepts, things will start to fall into place.
We understand that there’s a lot of information on digital marketing out there. Sorting through it can sometimes feel overwhelming. You don’t want to waste your time, energy, or money, and we don’t want you to do that either! For this reason alone, we have composed this quick and helpful guide of 7 sure-fire tips for digital marketing success in 2020.
Top Digital Marketing Tips at a Glance:
- Stay On Your Toes
- Know Your Audience
- Keep Up With Your Competitors
- Don’t Underestimate the Power of Mobile Optimization
- Create Customized Content for Consumers
- Get Visual
- Utilize Social Media Properly
1. Stay On Your Toes
“The measure of intelligence is the ability to change.” – Albert Einstein
In today’s constantly shifting digital world, you’ve got to be able to keep pace. This doesn’t mean following the hottest trends only, but it also means being capable of change as well. This is the number one tip on our list because it applies to every other tip that follows.
However, we’re not saying allow the changing world to influence who you are or what your brand stands for, we’re just saying it’s very important to any digital marketing strategy to be well adjusted and prepared for change and flexibility.
Audiences are always shifting, adjusting, and changing their tastes. To be able to relate to your demographic in 2020, there’s a good chance that you’ll need to grow and change as well.
Here are some examples to help you understand this more easily:
If your target audience is young, let’s say 16-25, you’ll definitely want to follow what’s trending. Social media platforms like TikTok and Snapchat are great advertising platforms for this age group.
Audiences that are in the 25-45 age range are currently using Facebook, Twitter, Instagram, and Google to learn about products and services.
As for those 45 & older, they tend to use digital platforms such as LinkedIn, Twitter, and Pinterest more often that the age groups mentioned above. However, 45+-year-olds are also heavy on Facebook as well.
To begin with, you’ll want to conduct market research before launching any kind of digital ad campaign. Indeed, this research could save you thousands, if not millions, in the long run.
Knowing who your target audience is and remaining ready to adjust to their needs is a critical component of any digital marketing endeavor.
2. Know Your Audience
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
If you’re going to be marketing through email, social media, or on any other kind of digital platform, it’s critical to know exactly who you’re targeting and why.
Whether you’re suggesting products, sending out coupons, or simply providing content for an eCommerce page, you’ve got to know who you’re talking to and what they want to hear.
When you get to know what your potential customers want, you can easily create an ad campaign that communicates to them efficiently and in a way that translates adequately.
Remember, you’re not marketing to everyone on the internet. You’re speaking to a specific group of individuals who are, or who could be, interested in your products or services. It is your job to deliver the pitch and seal the deal.
To learn more about getting to know your demographic on a personal level, you can check out this in-depth blog post to help further build your digital marketing strategy.
3. Keep Up With Your Competitors
“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto Von Bismark
While this quote may seem a bit harsh, and we feel compelled to point out that everyone makes mistakes (after all, mistakes are how we learn and grow) there’s definitely something to be said about paying close attention to your competitors. In the digital realm, everyone has competitors. Knowing them is critical to executing a successful marketing campaign.
Once again, utilizing a reliable market research team can help you accomplish this fairly easy You’ll be able to see what your competitors are doing, where they’re advertising, and keep pace while also finding areas where the market remains unsaturated.
Here’s a helpful article about researching your competitors before you begin marketing digitally.
4. Don’t Underestimate the Power of Mobile Optimization
“The Internet is becoming the town square for the global village of tomorrow.” – Bill Gates
The internet is an extremely powerful part of our world. How do most people access the internet? Through the use of a smartphone or mobile device. With that said, you must optimize your website for mobile access. This is an area where many companies that would otherwise be succeeding are falling short. Mobile optimization is a must nowadays.
In this research article, nearly 50% of people said that they did not plan to purchase from brands with websites that were not smartphone compatible. That’s a pretty large chunk of business to miss out on, wouldn’t you agree?
If you want to please your audience on a digital level, you’ll have to get your website up to snuff on a mobile level. Here’s an article that can help you figure out how to do this with minimal hassle.
5. Create Customized Content for Consumers
“If you don’t know what you want to achieve in your presentation, your audience never will.” – Harvey Diamond
Potential customers usually go through three stages before they purchase a product or service. Awareness, consideration, and decision making. When you design content, you’ll need to customize it for these three stages of the purchasing process.
First, consider how and when your demographic becomes aware of their need for a product. Offer a store homepage that shows what products or services you have so that they can learn what’s out there.
Next, as your prospective buyers consider the products you offer, you can demonstrate your expertise in a specific product category.
Finally, during the decision process, help the user see why your products or services provide the best solution to their needs.
Content creation can be a complex process. We recommend checking out this helpful article for new ideas on creating custom content that will help you communicate with your shoppers at every stage of their purchasing journey.
6. Get Visual
“A picture is worth a thousand words. – Fred R. Barnard”
If a picture is worth 1,000 words, how many more words are a video worth? Consumers enjoy watching videos online. Research shows that adding videos to your eCommerce page and digital ad campaign can increase its success rate significantly.
Implementing videos in the background of your website or as attachments to an email campaign can help your audience engage with your website, get to know your brand, and leave with a long-lasting impression of your products. For more on video advertising, check out this link.
7. Utilize Social Media Properly
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott
This quote pretty much says it all, just substitute the words web marketing for social media marketing. Learning how to properly leverage Facebook ads, advertise brand information on Instagram, or launch a Twitter for your business is paramount to success in the digital mainstream.
In fact, advertising on Facebook can help your business gain rapid success. Most businesses use organic, or non-paid, Facebook advertising campaigns. However, when you choose to opt for paid ads, you may actually reap more benefits than 76% of the other businesses out there!
However, that’s easier said than done, it takes time, dedication, and even loss to achieve success with paid advertising on social media. Luckily, the team at SEO PRO Consulting has years of experience in this field, we can set up, manage, and produce results on any social media platform. Learn more about our social media services here.
Combine These 7 Digital Marketing Tips For Success
Nowadays, every business must have a digital marketing strategy. If not, then your competition is going to beat you to the punch, that’s the bottom line!
With these 7 tips in mind, as you embark on your digital marketing journey, you’re sure to increase your chances of success! We’ve been marketing online since the days of AOL, so when it comes to experience, we have plenty.
So as you proceed to the next chapter, keep in mind this article and feel free to refer back to it anytime! Better yet, just contact us and we’d be glad to talk with you about your business plans and ideas going forward.